Ageism is Alive and Well in TV Land’s ‘Younger’ Campaign

“Nobody at work knows this, but … I’m not 26. I’m 40. […] and I have to make myself invaluable before anyone figures it out and I become a think piece on Slate.”

Younger

We heard that, Liza! What’s old is new again over at TV Land and not just in their relentlessly lauded new program “Younger.” The network officially announced its rebranding last summer, rolling out fresh original series aimed, they say, at Generation X. They marked the launch with the Darren Star dramedy, which tells a parallel story of revamping image for professional gain. When Liza Miller (Sutton Foster) attempts to re-enter the work force after taking a 15-year hiatus to raise her child, she’s abruptly faced with the harsh reality of today’s job market—you’re either too young and therefore inexperienced or too old and therefore overqualified.

While it’s highly unlikely that this particular plot would be feasible in reality (social security numbers are a thing, people), it does beg the question: To what lengths are people willing to go to find work that’s meaningful to them? Liza Miller, fictional as she may be, probably could’ve found employment somewhere at age 40, but she has her heart set on returning to an industry she loves. In a highly competitive market, especially found within publishing/media, would she have managed to convince a company to let her start “anywhere,” even if that meant being the only assistant not straight out of college? Where is the happy medium between inexperienced and overqualified? Does it even exist anymore? Continue reading

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